Epic debuted an in-game event, a new short film titled "Nineteen Eighty-Fortnite," which was a direct parody of Apple's famous 1984 commercial, an ad Epic cites in its suit against Apple.
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Update: IGN has reached out to Epic for additional comment and will update this story should they respond. "Apple imposes unreasonable and unlawful restraints to completely monopolize both markets," the complaint goes on to read, taking issue with the "30% tax" both apps and in-app purchases come with, and the company believes Apple's behavior has "anti-competitive consequences" on the industry. Apple’s removal of Fortnite is yet another example of Apple flexing its enormous power in order to impose unreasonable restraints and unlawfully maintain its 100% monopoly over the iOS In-App Payment Processing Market. "This also means that Fortnite players who downloaded their app from the App Store will not receive updates to Fortnite through the App Store, either automatically or by searching the App Store for the update.
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"Rather than tolerate this healthy competition and compete on the merits of its offering, Apple responded by removing Fortnite from sale on the App Store, which means that new users cannot download the app, and users who have already downloaded prior versions of the app from the App Store cannot update it to the latest version," Epic's legal complaint reads. The company explains that it "will make every effort to work with Epic to resolve these violations so they can return Fortnite to the App Store," but it remains unclear how long this ban from the store may last at this time.Įpic has responded to this move by filing a legal complaint in California, stating that "Apple has become what it once railed against: the behemoth seeking to control markets, block competition, and stifle innovation." Epic enabled a feature in its app which was not reviewed or approved by Apple, and they did so with the express intent of violating the App Store guidelines regarding in-app payments that apply to every developer who sells digital goods or services."Īpple goes on to cite Epic's agreement to the App Store rules in the first place, which allowed Fortnite to exist previously on the app store, noting that "The fact that their business interests now lead them to push for a special arrangement does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users." "As a result their Fortnite app has been removed from the store. "Today, Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users," Apple's larger statement reads. When you spent it, the way it's divided determines whether your money funds the creation of games or is taken by middlemen who use their power to separate gamers from game creators." "Finally, there's nothing wrong with fighting about money. But the fight isn't over Epic wanting a special deal, it's about the basic freedoms of all consumers and developers. "Another argument against supporting #FreeFortnite is "this is just a billion dollar company fighting a trillion dollar company about money". Even if that means fighting a beloved company like Apple. We all have rights, and we need to fight to defend our rights against whoever would deny them. "The primary opposing argument is: 'Smartphone markers can do whatever they want'.
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"At the most basic level, we’re fighting for the freedom of people who bought smartphones to install apps from sources of their choosing, the freedom for creators of apps to distribute them as they choose, and the freedom of both groups to do business directly," Sweeney wrote in a start of his Twitter thread, before continuing: Update 3: Epic Games founder and CEO Tim Sweeney has publicly commented about the company's decision to sue Apple and Google, following rampant debate online about the merits of the suit, Epic's intentions, and more.